"Fleetwings Builds Men of Steel!"

I've always loved creating fake advertisements...

In this example, I picked the Fleetwings company, which specialized in building steel aircraft (here the Air Force's BT-12 Sophomore), and imagined that Superman, the "Man of Steel" might have been used as a means of promoting the company.

Step #1: The basic ad (source 1) remains but I've moved the aircraft and clouds to the right so as to leave more space for Supes.

Step #2: I took the Superman from the classic #2 cover and inserted it, then modified its colors so it fit with the rest of the ad.

Step #3: The catchphrases from another period advert (a steel company that supplied Fleetwings) are modified and inserted in the ad in the form of comic-like balloons.

Step #4: The final paragraph of the original text is changed to match the "Man of Steel" theme. I had to reuse bits and pieces from the rest of the text so that the font looked the same.

Step #5: A mention of Superman and DC Comics is inserted in a corner of the ad because I guess even in 1942 they wouldn't have used such a character without an authorization and due crediting of the source and copyright.

Hope you like it!

Viewers' comments:
  • Awesome work, Stéphane!  The old ads are my favorite part of the old Janes guides I pick up. (comradeloganov)
  • Yup, love those old ads. And great choice of subjects Stéphane! (apophenia)
  • Good work! Thumbs Up (Tophe)
  • You can actually imagine a US company having an Ad like that (NARSES2)
  • ork, seamless and very in period too :) (tsrjoe)
  • I do not tire of admiring your vintage ad style. The Superman one is splendid! Kudos on a job well exceedingly well done!! :icon_alabanza: (Rafael)

My comments: